Don’t Ask for Ketchup at Atlanta’s Cult-Favorite Smash Burger Joint
NFA Burger’s classic double smash burger with American cheese, pickles, mustard, and “Sassy Sauce.”
NFA Burger’s classic double smash burger with American cheese, pickles, mustard, and “Sassy Sauce.” | NFA Burger

Billy Kramer’s NFA Burger, which stands for “not fooling around,” has a cult following in Atlanta, and for good reason. The smash burger pop-up-turned eatery got its start in a Chevron gas station in Dunwoody, before expanding to a standalone restaurant in Alpharetta in 2025, where it slings what’s arguably the city’s best smash burger. Just don’t ask for ketchup on the burger — Kramer refuses to muddy his recipe, but will offer it (hesitantly) on the side. 

What to order

  • The classic double-patty smash burger ($9.25) with American cheese, mustard, pickles, and Kramer’s own “Sassy Sauce” on a potato roll is as nostalgic as it gets. The patties are juicy, with just the right amount of char and caramelization — that crispy, meaty lace on the edges is so satisfying, interspersed with that ultra-melty cheese.
  • The Sassy Tots ($4.50) with Sassy Sauce are fried in beef tallow. The crispy, rich tots are a must with the burger. Crinkle-cut fries are also available, but I’m team tots.
  • The massive quarter-pound Angus all-beef hot dog ($9) can be customized with toppings like turkey chili, onions, and pickles. It cartoonishly hangs out of the bun, making it a generous portion for a classic dog.
  • Milkshakes and simple cocktails ($10 to $15) are also available.
A single-patty smash burger with a side of fries in a basket.

The vibe

It’s a casual affair. There are red metal barstools by the white-tiled bar, an automated cocktail dispenser behind it, and TVs lining the walls for game day hangs. High-top and low-top tables fill the space, along with long communal-style seating. NFA-branded cornhole boards are available for outdoor games. The vibe feels retro and nostalgic with the red-and-white color motif, and Edison bulbs that line overhead, much like a backyard barbecue setting.

Insider tip

  • There are a few off-menu sandwiches at both locations: the Heisenburger is a double-stack cheeseburger with green chiles and beef tallow grilled onions; the special donation burger gives proceeds to local charity the Giving Kitchen; the patty melt comes with bacon and grilled onions; and lastly, in the Judd’s Way burger, the bottom patty is upside down, so the outsides on the meat are on the top and bottom.
  • You can swap your bun for Liege waffles flown in from Belgium for a sweet and savory combination. You can also get waffles on their own with chocolate, caramel, or strawberry sauce. 
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