The future of golf is on display this week in North Texas as the 2026 PGA Buying Summit returns to PGA Frisco for its fourth year.
The four-day event brings together nearly 1,000 PGA of America Golf Professionals, golf retailers, buyers, manufacturers and industry leaders from 42 states, Canada and Mexico.
Organizers say this year’s summit is the largest yet, featuring a record 196 exhibitors, including 36 Texas-based companies.
Event Director of PGA Shows Lisa Langas believes DFW’s central location in the United States makes it the perfect spot for the golf industry to grow.
Several brands based in and around Dallas/ Fort Worth took the opportunity to showcase their products.
They include Southlake-based Fury, Dallas-based companies Heads Up and Landon Jones.
“We are definitely getting to critical mass at this point. It takes a while when you’re launching a new show for people to understand whats happening and why they need to be there and I feel like, this year we have gotten the message out,” said Langas.
In addition to product showcases, the summit features educational sessions, networking opportunities and demonstrations of the latest golf equipment and technology.
