Forget pre-med. Bye bye business majors. College students at Arizona State University can now opt to earn a degree in content creation.
The bachelor of arts in content creation is offered through the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. According to the school’s website, it offers participants the opportunity to “create powerful content across video, podcasts, social media and emerging platforms while building your brand.”
“I don’t know any content creator who wouldn’t benefit from having world-class faculty whose sole mission is to help you and support your growth as a creator,” Jessica Pucci, senior associate dean at the Cronkite School, told Arizona Family.
The program is not the first of its kind: some colleges have started offering coursework in influencing and a small New York school, St. Bonaventure University, has a Bachelor of Arts in Content Creation. But ASU is the first large university to offer a program like this.
What will students be learning in this program?
Coursework includes some general Communications classes, like Media and Society, Mass Communications Ethics and Information Gathering. It also includes courses more specific to influencing, like The Digital Audience, Videography for Mass Media, Interpersonal Influence and How to Become an Influencer.
As a final project, students will be required to start an account on a social media platform of their choice, implement a growth strategy, create content and increase their follower count.
Pucci told Arizona Family, “They will have demonstrable audience growth. They will have a platform of their choice with real content and real followers and a real audience behind them.”
This story first appeared on TODAY.com. More from TODAY:
