Rivian R3 will be ‘materially’ cheaper than R2, and R4 goes even lower

Rivian CEO RJ Scaringe says the upcoming R3 crossover will come in “materially lower” than the R2 on price, and that a follow-up model, the R4, will push prices down further still.

He didn’t give a number. But it’s the clearest sign yet that Rivian plans to keep walking its lineup down toward the heart of the market after the R2 launch.