Siri AI, a profoundly more capable and personal assistant, is here

Customers can now shop for Mac mini with M6 and M5 Pro, and Mac Studio with M5 Max and M5 Ultra, at Apple Store locations, online, and in the Apple Store app.

Apple Music Hall, a state-of-the-art live music venue in London’s storied Battersea Power Station, is now open.

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

A new photography exhibition, curated by Kathy Ryan, celebrates the evolving language of visual storytelling and showcases the advanced pro camera system on iPhone 18 Pro.

This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most-awarded network of the year, landing 29 wins overall.

Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.

Apple today released the next generation of Apple Intelligence.

Apple’s new suite of tools that help parents create safer digital experiences for their kids is now available across iPhone, iPad, Mac, and more.