The Broadway Musical Isn’t Dying—It’s Just Changing Keys
Heather A. Hitchens, president and CEO of the American Theatre Wing, examines why the recurring narrative that “the Broadway musical is in trouble” misses the larger transformation underway. Drawing on three decades in performing arts administration—including stewardship of the Tony Awards and major grantmaking, educational and artist-development programs—Hitchens argues that Broadway isn’t facing an artistic decline but a structural evolution, even as its financial model strains to keep pace.
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