By Pyo Kyung-min
On a recent weekend afternoon, Hwang In-woo, a university student in his 20s, found himself standing in line for something called “butter rice cakes” – yet another trending dessert he never intended to try.
Hwang said he has been eating his way through South Korea’s latest food crazes largely at the urging of his girlfriend, who regularly discovers new items on social media and insists they try them together.
“I wouldn’t usually go out of my way to buy these if it weren’t for...
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