The partnership, previously centered on Apple Vacations and Travel Impressions, will now include Funjet Vacations, United Vacations, and Blue Sky Tours.
The agreement, which runs through 2030, will center around a brand awareness campaign for Viking through media and digital placements on various PGA Tour platforms.
Europe’s Event-Driven Tourism Records Growth in 2025
Research conducted by Mabrian and Data Appeal reveals Belgium, the UK and Ireland led a 7 percent surge in event-related tourism spending in Europe last year.
Just Back: Inside Diriyah, Saudi Arabia’s Historic "Living Museum"
Despite initial hesitation, a visit to the birthplace of the Saudi state reveals a destination blending Najdi heritage with ultra-luxury ambitions—and the new Bab Samhan is just the beginning.