The agreement, which runs through 2030, will center around a brand awareness campaign for Viking through media and digital placements on various PGA Tour platforms.
The partnership, previously centered on Apple Vacations and Travel Impressions, will now include Funjet Vacations, United Vacations, and Blue Sky Tours.
Europe’s Event-Driven Tourism Records Growth in 2025
Research conducted by Mabrian and Data Appeal reveals Belgium, the UK and Ireland led a 7 percent surge in event-related tourism spending in Europe last year.
Just Back: Inside Diriyah, Saudi Arabia’s Historic "Living Museum"
Despite initial hesitation, a visit to the birthplace of the Saudi state reveals a destination blending Najdi heritage with ultra-luxury ambitions—and the new Bab Samhan is just the beginning.