‘Data activation gap’ is holding back enterprise decision making

Businesses rely on data, but it’s only of use if it can be accessed when and where it’s needed. A new report from The Modern Data Company suggests the challenge to be faced is not a lack of tools or ambition, but activation -- ensuring data is discoverable, contextual, and trustworthy at the moment it’s needed for decisions and AI workflows. The report finds that 84 percent of respondents say they encounter conflicting versions of the same metric, with more than a third experiencing this regularly. 68 percent say their data is not clean or reliable enough for AI use cases… [Continue Reading]