BBC strikes deal with YouTube to make original content for the platform
The BBC has announced a wide-ranging partnership with YouTube that will see it produce original programmes specifically for the video platform. The agreement marks a major shift for the corporation, from using YouTube mainly for clips and promotion to creating content aimed at younger, digital-first audiences. Until now, the the British broadcaster has largely treated YouTube as a marketing outlet for its own services. Clips and trailers have been used to push viewers toward shows available elsewhere. SEE ALSO: YouTube shares details of the big plans it has for 2026 Under the new arrangement, content will be made with YouTube… [Continue Reading]
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