Why B2B software companies need to rethink integrations for the AI era [Q&A]

Integrations have always been necessary for B2B software, and their importance has increased significantly in recent years. Today, customers demand seamless out-of-the-box connectivity, as AI features rely on rapid and reliable data flows across systems. For many SaaS teams, the problem is managing increased complexity. We spoke with Tanner Burson, CTO at Prismatic, about why integrations have become a growth and AI readiness challenge for software companies, how teams can design scalable integration strategies, and what metrics best capture their business impact. BN: Why have integrations become one of the biggest growth constraints for B2B software companies? TB: Integrations were… [Continue Reading]