If you are an Indiana or Miami fan with plans to attend the 2025-26 College Football National Championship at Hard Rock Stadium, I would highly recommend drinking as much as you can before you scan your ticket at the gates. The prices for beer and other alcoholic drinks are outrageous.
This should not come as a huge surprise, given the cost of booze at sporting events these days, but last year was so much better than this year.
All of the college football fans in Miami are going to pay more than $12 for a single beer. Could be better. Could be worse.
Beer prices at the College Football National Championship fluctuate.
It is not a secret that stadiums charge a premium for food and drink. Once you are inside the gates, you cannot leave. You are stuck. You have no choice to pay what is asked of you if you want to eat or drink.
I get it. Supply, demand. Whatever.
With that being said, there are discrepancies in cost around the country. That discrepancy also applies to the College Football Playoff National Championship.
Prices were mind-boggling when Georgia played TCU in Los Angeles three years ago. A premium beer or small pour of win cost $17, a craft beer cost $19. To upgrade a premium beer to a Michelada cost an additional $6.
The 2024 national championship game in Houston was a little bit more affordable but not that much better than the year prior. Beer sold for $13-17 depending on bottle vs. draft.
Last year was incredible.
Mercedes-Benz Stadium and its food and beverage provider, Levy, pride themselves on fan-first prices. A regular domestic draft beer at the national championship game in Atlanta cost only $5. That’s on par with most bars! The largest premium beer money could buy cost only $10.50.
Indiana and Miami fans must pay up for alcohol.
As nice as it was for Ohio State and Notre Dame fans to pay fairly reasonable prices for booze at the College Football Playoff National Championship, that was an anomaly. Indiana and Miami fans will not have that same experience.
According to boots on the ground, concessions prices at Hard Rock Stadium are not quite as bad as SoFi Stadium but they are not cheap. Size and quality obviously determines the cost.
- 20 oz. American Draft Beer — $12.50
- 16 oz. Premium Draft Beer — $13.50
- 16 oz. Bud Light Bottle — $13.50
- 16 oz. Heineken Can — $14.50
- 25 oz. Bud Light — $16.50
- 25. oz Michelob Ultra — $16.50
- 25 oz. Stella Artois — $17.50
- 25 oz. Kona Big Wave — $17.50
- 25 oz. Nutrl Vodka Selzter — $17.50
- Frozen Daiquiri or Margarita — $21.00
If you are looking for a nonalcoholic beer, a 16 oz. Michelob Ultra 0.0 will run you $11.50. That is only five dollars more expensive than the $6.50 16 oz. Aquafina water. Other drink options include a 32 oz. souvenir soda for $13.50, a 12 oz. Gatorade or Poppi for $6.00 or a 16 oz. Dr Pepper for $7.00.
Take that extra shot in the parking lot! It’ll save you a few extra bucks in the stadium.
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