- Sales of the Porsche 911, 718, Macan, and Panamera all jumped last year.
- The Macan remains Porsche’s best-seller, shifting 27,139 units.
- Things weren’t so good for Porsche’s flagship EV, the Taycan.
While cost of living expenses remain an issue for millions of people throughout the United States, financial concerns didn’t stop Porsche from posting record local sales last year, even if sales only rose by a few dozen units.
Porsche has revealed that in 2025, it sold 76,219 new vehicles across the United States, narrowly edging out the 76,167 vehicles that it sold the year prior. The increase came despite sales of the 911, Cayenne, and Taycan all falling.
Read: Porsche Lost 99% Of Its Profit As It Prepares To Kill Gas Macan
As in previous years, the Macan remains Porsche’s best-seller with 27,139 sold last year, up from the 22,432 sold in 2024. However, the Macan experienced a bit of a rough patch in Q4, with sales falling from 7,187 to 5,977. Porsche didn’t specify how many sales were for combustion-powered Macans, and how many were for the EV.
Porsche’s second-best-selling new model was the Cayenne, with 20,314 sold, down from 22,432 in 2024. Then came the Porsche 911. Sales of it also declined, shrinking from 14,128 units to 13,574 last year. The 718 series, including the Cayman and Boxster, was next, posting a solid sales increase of 6,399 over the 5,698 of 2024, perhaps as buyers rushed to buy the outgoing model.
Porsche USA Sales 2025
Porsche also reported an increase in sales of the Panamera, rising from 3,982 to 4,651. Things weren’t so pretty for the Taycan as sales of it dropped from 4,747 the year prior to 4,142 last year. Things were particularly awful in Q4 as sales collapsed from 1,353 in Oct-Dec ’24 to just 506 units.
It wasn’t just new car sales that grew for Porsche in 2025. Sales of Porsche Approved Certified Pre-Owned vehicles also rose 11 percent, reaching 48,092 units.
“Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set a new record in a market that experienced profound change in 2025,” Porsche Cars North America president and chief executive Timo Resch said. “We are grateful to every Porsche Center and everyone at PCNA for striving to exceed the expectations of our customers – an approach we will take with us into 2026, as we look forward to exciting new cars reaching U.S. roads for the first time.”
