Pitti Uomo Ups International Profile With Country Areas

Key outerwear brands look to become a year-round business.

Gucci, Fendi, Marni and Balmain are among European houses that will unveil the work of new creative leaders this year.

Among the 126 lots are designs by Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri.

In just three months, president and CEO Francesca Bellettini has been reshaping her team, tasked with the turnaround of the Italian fashion brand under the artistic direction of Demna.

The chameleon actor has been wearing creative director Jonathan Anderson's designs on the red carpet.

The game is attention and the stars who dominate command conversation, spark memes and turn every step into a viral moment.

Two different styles are expected to be released.

The show's cast includes new arrival Rachel Zoe, a designer and pioneering celebrity stylist who's joined by six other women.