Amazon is making a serious play for the AI assistant market. The company launched its Alexa web interface for all Alexa+ Early Access customers, bringing the voice assistant directly to your browser. This puts Amazon in direct competition with ChatGPT, Google Gemini, and Claude.
The Alexa web interface works at alexa.com and requires an Amazon account to access. Unlike the voice-only experience on Echo devices, this web version combines information with real-world actions. You can ask questions, create content, and plan trips just like other AI chatbots. However, Alexa goes further by completing tasks like managing shopping lists, controlling smart homes, and making reservations.
More Than Just Chatting
What separates the Alexa web interface from competitors is its Amazon ecosystem integration. Ask Alexa to plan a week’s worth of meals based on your dietary preferences, then instantly add every ingredient to your Amazon Fresh or Whole Foods cart. ChatGPT and Gemini can’t do that without jumping through multiple apps.
The web version syncs seamlessly with your Echo devices and Alexa mobile app. Start a conversation on your laptop, continue it on your phone, then finish on your Echo Show. All your chat history and preferences carry over across devices.
Amazon partnered with Expedia, Yelp, Angi, and Square to build “agentic experiences.” This means you can discover and book services for travel, restaurants, home repairs, and wellness directly through Alexa.
For smart home users, the interface keeps controls in the same window as your chat. Check your Ring doorbell, adjust your thermostat, or view security cameras while asking Alexa to add items to your grocery list.
The Alexa web interface is available now for Alexa+ Early Access customers.
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