
In what could be described as one of the more pleasant surprises that we’ve seen at CES 2026, the LEGO Group (yes, that LEGO group) took the wraps off LEGO SMART Play, a new upgrade that allows physical builds to respond to play in real time. The platform centers around the LEGO SMART Brick, which features a custom-made chip, motion sensors, and even a miniature speaker.
LEGO says that these components allow creations to react to movement and interaction with synchronized sounds and behaviour, all while maintaining compatibility with existing LEGO sets. The system also uses LEGO SMART Tags and interactive Minifigures that communicate with the central brick to trigger specific storytelling moments.

According to LEGO, the new system represents one of the company’s biggest developments since the 1978 launch of the Minifigure, blending new technology with traditional brick building. The first sets to feature this technology will launch within the LEGO Star Wars line on March 1, 2026.
The platform is designed to be expandable, and LEGO plans future updates and new hardware to grow the system over time.
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