By Elizabeth Ayoola ·Updated December 17, 2025 < /> Getting your Trinity Audio player ready… Long before clean beauty became a mainstream movement, Alaffia was quietly redefining what ethical business could look like. The brand, built on equity as a core value, uses traditional Everyday Shea Bar Soap in lavender ($7), the Kids Bubble Bath in coconut strawberry ($18), Africa’s Secret Multi-Use Balm ($18), and of course, the Authentic African Black Soap Triple Milled ($6).
What sets Alaffia apart is how seamlessly its business model integrates impact. Social good is not a marketing angle layered onto the brand; it is the business. As Alaffia has grown, expanding its presence in major retailers and households across the country, its commitment to transparency and accountability has remained constant. The company operates as a certified fair trade organization and continues to prioritize long-term community investment over short-term profit.
Through Alaffia, Tchala has demonstrated that entrepreneurship can be an act of service. The brand stands as proof that businesses can be built with cultural heritage, ethical sourcing, and thoughtful leadership. Alaffia is not just caring for skin and hair–it’s creating dignity, opportunity, and lasting change.
TOPICS: Entrepreneurship WeLoveUs WeLoveUs.ShopThe post Why Alaffia’s No-Frills Products Matter So Much—And Work So Well appeared first on Essence.
