Global indoor fitness race company Hyrox is teaming up with new player Xenom to expand participation and maybe one day even be accepted into the Olympics, the companies' executives say. Hyrox, founded in Hamburg, Germany, in 2017, and Xenom, a CrossFit-inspired platform founded in 2026, announced a strategic partnership earlier this month to work together on marketing, events and education. The founders of Hyrox, Olympic gold medallist Moritz Fuerste and entrepreneur Christian Toetzke, have invested in Xenom, the latter company said in its announcement, without giving any financial details. Their shared goal, it said, was "making fitness the largest sport on earth." Hyrox joins a board that includes US investment firm WndrCo founded by former Walt Disney Studios Chairman Jeffrey Katzenberg and former Dropbox CFO Sujay Jaswa, who led Xenom's $15 million seed round. “It made a lot of sense to us, the partnership. We exist in separate but connected markets on the same spectrum of fi...
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