When Andy Warhol declared that “Business art is the step that comes after art,” he anticipated the modern luxury playbook. Today, global luxury houses deploy “artsification” to elevate brand prestige. Allocating 15%-20% of flagship floor space to nonselling exhibition zones extends customer dwell time by 25%-40%. In commercial real estate, where every 1% increase in dwell time yields a 1.3% boost in store sales, treating art and heritage as equity has become standard.
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