Money, Ads and Star Power: The Push to Remake College Sports
Money, Ads and Star Power: The Push to Remake College Sports Josh Moody Thu, 09/17/2026 - 03:00 AM As the Senate proposes sweeping changes for college sports, universities and the NCAA are throwing their support behind the bill. But opponents are wary. Byline(s) Josh Moody Money, Ads and Star Power: The Push to Remake College Sports
James Chenault Jr., #5 of the Utah Utes tackles Chris Marshall #6 of the Arkansas Razorbacks during the second half of their game at Rice-Eccles Stadium on September 12, 2026 in Salt Lake City, Utah.
Josh Moody

As the Senate proposes sweeping changes for college sports, universities and the NCAA are throwing their support behind the bill. But opponents are wary.

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Josh Moody
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