How did Kim Kardashian’s Skims become a US$5 billion brand?

Skims, an apparel company co-founded by celebrity businesswoman Kim Kardashian, is worth US$5 billion after a recent fundraising round. The brand, known for its sleek bras and tank tops and sculpting bodysuits, completed a US$225 million capital raise last week led by Goldman Sachs Alternatives. It was one of the largest private raises for a consumer brand in the United States this year. Hollywood-based Skims plans to put the funds towards its physical retail footprint and international...