The $7.7B Myth: Why NASCAR’s Viewership Decline Goes Beyond the Media Deal

1.945 million. That number for the Bristol Motor Speedway Cup race NASCAR viewership might seem huge! But it pales in comparison to the 5.1 million who tuned in back in 2015. And this comes right after NASCAR rolled out its massive $7.7 billion media deal with FOX Sports, NBC Sports, Amazon Prime Video, and TNT […]

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