First it was protein, now it is fibre: the “maxxing” mindset has permeated social media, as wellness influencers insist that loading up on certain nutrients is the key to vitality and a life-changing gut glow-up.
These viral diet trends rooted in extreme optimisation are affecting how people eat and what companies sell – but are they actually healthy?
The concept of “proteinmaxxing” insists that more is better when it comes to the macronutrient found in foods like nuts, meat and dairy, which is...
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