Free checked bags, open seating, and its famously flexible ticket policies have all been largely abandoned.
In their place: assigned seats, new fees, and more tiered perks — part of a broader push to monetize the flying experience and boost revenue after struggling to turn a profit post-pandemic.
On my first flight back since the changes, I have to say that having A-List status — the lower of Southwest's two elite loyalty tiers — made the experience far easier than it would have been without status.
I hit the card-spending threshold for A-List status last year and decided to put the status to the test on a trip back to the New York area from Las Vegas in March. With A-List, I got a better boarding group, a free checked bag, and the option to reserve premium seats for free.
After two flights — including a red-eye — I wouldn't fly Southwest again without it.
I got to Las Vegas airport around 8 p.m. for my midnight red-eye.
I could have also used Southwest's A-List-eligible "express" security line.
I have TSA PreCheck, but I still gave myself plenty of time to clear the checkpoint. Fortunately, I was through in five minutes.
In case PreCheck was closed due to staffing, I had a plan B: use my A-List access to Southwest's "express" lines deployed across its bases — Vegas included — to expedite security.
I had the option to check my first bag for free.
I brought a Beis carry-on and my Fjallraven backpack.
Taylor Rains/Business Insider
A-List status holders get a free checked bag and priority check-in; the second bag is $35. A-List Preferred — Southwest's highest loyalty tier, which you can largely only get via flying or the airline's co-branded credit card — gets two checked bags for free.
I only had a carry-on for this trip, but I like having the option to check a bag if needed, without worrying about the cost.
My better boarding group meant I didn't have to gate-check my carry-on.
I checked in online so I didn't get a physical boarding pass.
Taylor Rains/Business Insider
Both of my 175-seater flights were full, so the agents started gate-checking bags about three-fourths of the way through boarding.
I managed to keep mine because A-List guaranteed me at least a Group 5 boarding position (out of 8), which, on both flights, appeared to be the cutoff.
This is either a network-wide strategy or I just got lucky.
I didn't mind the group-based boarding.
A-List Preferred boards in Groups 1 and 2.
Taylor Rains/Business Insider
Many people preferred Southwest's unique open-seating policy, which was first-come, first-served and largely based on when you checked in for the flight. Flyers could also pay extra for a better position.
Personally, I was never a fan. Group-based boarding is perfectly fine for me, and I know exactly where I'm sitting at booking.
I chose a preferred seat for both flights for free.
Southwest uses a split-economy cabin with premium and regular coach.
Taylor Rains/Business Insider
A-Listers can choose preferred seats — new premium seats at the front of the plane — at booking; separate extra-legroom seats open 48 hours before departure, if available. None were on my flight when I checked.
I chose 6D for both flights: a preferred aisle seat in row six. The first leg was on a Boeing 737 Max 8, the second a Boeing 737-800.
I usually pay extra for aisle seats, and the cheapest ones are often in the back — so getting one up front, and for free, was a nice change. Boarding and deplaning were quick and easy.
The first leg had Southwest's new power ports.
Southwest is actively adding the perk across its fleet.
Taylor Rains/Business Insider
The Max 8 had USB-C and USB-A ports; the 737-800 did not.
This is a helpful addition given that customers rely on personal devices for in-flight entertainment rather than seatback screens.
The seats are slim but comfortable.
I had plenty of room in the seat.
Taylor Rains/Business Insider
The seats were slim but had good cushioning and legroom, and the headrest helped me sleep for most of the three-hour overnight flight to Chicago.
Both planes had standard seats with 31 inches of pitch; extra-legroom seats offer 34 inches. I'm five-foot, three-inches, so I fit into most airplane seats.
Adding extra-legroom seats, however, meant that virtually all of the 32-inch-pitch seats previously on Southwest planes dropped to 31 inches. It's still on par with the industry's average of 30-31 inches.
Neither plane had the device holders yet, but I look forward to them.
This rendering shows what the new device holders on Southwest look like.
Southwest Airlines
Southwest included an eye-level device holder in its updated cabin.
Free drinks are offered on certain holidays. Extra-legroom travelers get pistachios.
Taylor Rains/Business Insider
I opted for the pretzel braids and water on both legs.
There's also an alcohol menu, but you have to pay extra or have premium drinks included with your ticket or status. A-List doesn't get free alcohol; A-List Preferred does.
I wouldn't fly Southwest without A-List.
I'm not loyal to any one airline; I usually book whatever offers the best combination of price and convenience.
Taylor Rains/Business Insider
Even though the flights were comfortable and on time, and the staff was friendly, without A-List benefits, I wouldn't go out of my way to fly Southwest.
I'm paying for an aisle seat or gambling on gate-checking across most other airlines anyway, and there are often better routing — and often better pricing — options out of my preferred New York and Connecticut airports than Southwest offers.
I see the mutual benefits of this Southwest-Chase deal.
Taylor Rains/Business Insider
The decision to fly Southwest is now largely tied to whether I can maintain status through my spending on the Chase Reserve card each year. (You have to spend $75,000 on your card to get A-List status.)
If I hit the spending threshold again in 2026 and keep A-List through 2027, I'll actively choose Southwest — exactly the behavior Southwest is likely trying to drive with this new Chase deal.
It's a mutually reinforcing loop: Chase earns more as Reserve cardholders increase spending to maintain status, Southwest captures revenue it wouldn't otherwise, and A-Listers get a better flying experience.
Simon Willison says the 'dark factory' is the next big thing in AI
Humans still need to review AI code, for now.picture alliance/dpa/picture alliance via Getty ImagesDjango co-creator Simon Willison said AI could usher in the "dark factory" era.Coding would be completely done by AI, meaning it…
'Rizz and autizz': Inside the bananas quest to reboot San Francisco's flaccid dating scene
Jennilee Marigomen for BIWhen Patricia Tani moved to San Francisco last year, she kept hearing a koan about the city's dating scene: "The odds are good, but the goods are odd.""There's all this talk online about how…
The new vacation flex? Waking up without a hangover.
Gen Z is driving a rise in sober tourism, and the industry is changing in response.: ruelleruelle/UCG/Universal Images Group via Getty ImagesStaying sober while traveling is a growing trend, especially among younger travelers.Many Gen Z…
Aily Labs CEO Bianca Anghelina and Tanmai Gopal, CEO of PromptQL.Ruder Finn; Bonfire PartnersAI is transforming the consulting industry with new tech startups in Silicon Valley.These startups aim to help companies manage data and optimize…
POTS explained: The disorder that led OpenAI exec Fidji Simo to take medical leave
Fidji Simo is taking a temporary medical leave from OpenAI.JOEL SAGET / AFPFidji Simo, OpenAI's CEO of Applications, is taking a temporary medical leave.Simo is seeking treatment for postural tachycardia syndrome, or POTS.POTS is a…
My dad planned to retire at 55. He died at 52, and it changed how I live.
The author's dad died at 52.Courtesy of the authorMy dad worked a job he hated and planned to retire at 55.He died at 52, before he could enjoy the life he was saving for.That changed how I live — I stopped waiting and started taking…
As the Hubble Space Telescope turns 36, see 36 of its most breathtaking photos of space
The Hubble space telescope in 2002.NASA, ESAThe Hubble Space Telescope launched in 1990 and marks 36 years in space later this month.Each year, NASA shares a photo taken by Hubble to celebrate the space telescope's anniversary.The…
As a travel writer, I've stayed in tons of hotels with my kids — these 5 habits make all the difference
The author often travels with her kids, and has found that asking for a corner room often gives them a little extra space.Courtesy of Jamie Davis Smith.I've been on dozens of trips with my kids, and we've stayed in hotels all over…