In the second installment of a three-part series, Bill Rasmussen's son goes inside the numerous sales pitches for bankrolling ESPN and landing the major telecast rights deal that gave birth to March Madness. "Sports Heaven: The Birth of ESPN" documentary premieres Monday, April 6 at 8:30 p.m. ET on ESPN
The post Part 2: ESPN co-founder Scott Rasmussen reflects on ESPN’s financing, deal-making appeared first on ESPN Front Row.
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