Can a cult fashion brand appeal to the whole world?

By Rachel Tashjian, CNN (CNN) — When Glenn Martens became the creative director of Paris-based fashion house Maison Margiela in January 2025, he expected never to show his face again. After all, the founder of the brand, Martin Margiela, has rarely been seen. Ever. Anonymity was key to the Belgian’s conception of making clothes: rather

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