ESPN didn't just close out Super Bowl Sunday, it opened the next chapter. The cross-company event turned the transition into a one-time, 24-hour, multi-platform baton pass with “The Handoff” across Sunday night and all-day Monday, opening the door to Super Bowl LXI — ESPN’s first Super Bowl (Feb. 14, 2027) — in the way only ESPN and The Walt Disney Company can.
The post Final confetti to first look: Inside ESPN’s 24-hour, multi-platform ‘Handoff’ following Super Bowl LX appeared first on ESPN Front Row.
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