Many of us know advent calendars as lighthearted indulgences – a daily treat in the run-up to Christmas. Then the beauty industry spotted a potential gold mine, and what began as a novelty turned into a marketing masterstroke: bundle 24 miniature surprises, call the collection festive and limited edition, and suddenly you’ve got urgency, exclusivity and hype, all tied up with a bow.
Drawing on the ritual of counting down to Christmas – the advent calendar’s tiny doors hiding pieces of chocolate...
Espace publicitaire · 300×250
