At the annual Davos gathering, French President Emmanuel Macron's reflective sunglasses emerged as a major talking point, generating international attention beyond his speech.
The glasses, a product of French company Henry Jullien, not only sparked a playful jab from U.S. President Trump but also ignited a viral meme frenzy. In an unexpected turn, shares of the parent company, iVision Tech SpA, saw a notable surge on the Milan stock exchange, showcasing the power of political fashion to impact business.
Macron's eyewear choice, while concealing a benign eye condition, also symbolized modern political optics and identity, setting him apart from his contemporaries and underscoring the intricate relationship between visual imagery and political influence.
