Canada's WestJet made a rapid U-turn on its new cramped economy seating following a viral online backlash. This serves as a stark reminder to North American airlines that there may be a limit to how much economy-class passengers will tolerate as carriers increasingly cater to premium travelers by cutting space and perks in economy cabins.
WestJet faced criticism as it reduced legroom in its Boeing 737 economy cabins to make room for more premium seats. While carriers like Delta, United, and American Airlines focus on premium seating due to higher demand, executives must remember that price-conscious travelers, hit by rising costs, could be alienated by increasing modern economy-class costs through add-ons.
Airlines championing reduced base fares argue that it's a win-win, despite add-on fees rising. The WestJet incident, involving passengers documenting cramped conditions, underscores that economy cabins' redesigns may cause reactions, with both passengers and flight crew expressing safety concerns over denser seating configurations.
