The ‘Wear & Earn Wednesday’ event was communicated to the users of the game by the official NBA 2K Twitter account in a tweet that offered them the opportunity to win double reputation points for wearing specific jeans in the game. This tweet was the developers’ attempt to draw the player’s attention to the event and promote it. Still, they had to face the wrath of instant and negative community reactions wherein the players took up the occasion to air out their complaints regarding the existing problems such as cheating, server issues and gameplay imbalance. It was the 2K account...
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