Bubba Wallace’s $218.94B Sponsor’s Exit Triggers Unlikely 23XI–NASCAR Partnership

McDonald’s and 23XI Racing built one of the most recognizable modern sponsorships in NASCAR. From bold paint schemes on Bubba Wallace’s No. 23 Toyota to co-branded merchandise drops and community-focused programs like the 23XI Speed Institute, the partnership went beyond a logo on a hood. Over time, the collaboration only grew louder and more integrated, […]

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