Sony, Kodak, and DJI Were the Big Camera Market Share Winners of 2025

Three cameras—a blue Kodak compact, a Sony Alpha mirrorless, and a DJI Osmo Pocket—are displayed side by side against a colorful, striped, textured background.

Japanese retail analyst BCN+R has published its annual BCN Awards, detailing the best-selling photography brands across the majority of Japanese electronics and camera stores. There are some surprising results this year, although the major players have remained consistent.

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