Kennedy Stidham is a former Baylor soccer player and social media personality who is the wife of Denver Broncos quarterback Jarrett Stidham, and she’s making the rounds with fans after posting a simple message: “Do it for Bo.”
The post came after the Broncos lost starting QB Bo Nix to a season-ending ankle fracture, forcing Jarrett Stidham into the starting role for the AFC Championship Game.
Here’s what you need to know.
1. Kennedy Stidham Posted “Do It for Bo” as Broncos Turn to Jarrett Stidham
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After Nix went down, Kennedy shared the “Do it for Bo.” message on Instagram as Broncos fans rallied around Nix and the “next man up” moment.
Nix suffered a fractured ankle late in Denver’s overtime win over the Buffalo Bills on Jan. 17 and is expected to undergo surgery.
With Nix out for the rest of the postseason, head coach Sean Payton announced Jarrett Stidham will start the AFC Championship Game.
2. Kennedy Stidham Is a Baylor Soccer Alum (and That’s Where They Met)
Kennedy’s Instagram bio notes she’s a “Baylor soccer alum,” and her official Baylor bio fully details her accomplishments. In 2018, she was All-Big 12 First Team.
That Baylor connection is also part of the couple’s origin story. Stidham spent time at Baylor early in his college career before transferring, and coverage around the couple has long tied their relationship to their Baylor days.
In the “wives and families” corner of NFL fandom, that shared college background is a big reason people routinely search “Jarrett Stidham wife” anytime his role changes.
3. Kennedy and Jarrett Stidham Have Been Married Since 2019
Kennedy and Jarrett Stidham got married in 2019, the same year he entered the NFL.
From there, she’s posted throughout his pro journey, which has included stints with the New England Patriots, Las Vegas Raiders and Denver Broncos.
As Stidham steps into the biggest start of his career, fans are naturally digging into the people closest to him, and Kennedy’s posts are getting extra attention.
4. She’s the Daughter of Sports Executive Tad Brown
Kennedy is the daughter of Tad Brown, a longtime sports executive who is best known for his time leading the Houston Rockets as CEO.
That “sports business” family background is also why Kennedy’s name tends to pop in bigger moments, like when the Broncos are suddenly in an AFC-title-week media cycle.
5. Jarrett Stidham’s Broncos Deal Helps Explain Why Denver Trusts Him Now
The Broncos re-signed Stidham to a two-year contract in 2025, keeping him as a veteran option behind Nix.
Contract trackers list that deal at $12 million with guarantees, underscoring that Denver didn’t view him as a disposable backup.
Now, with Nix sidelined, that investment turns into a true “QB1 moment” — and Kennedy’s “Do it for Bo” post fits the tone of a locker room trying to win without its starter.
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