Le Journal

VSCO filters, Kylie lip kits and the summer of Pokemon Go. The year 2016 is making a comeback in 2026 as people flood Instagram with throwback posts reminiscing about what they viewed as an iconic year for popular culture and the internet. In the past two weeks, many people online — from celebrities to regular Instagram users — dug through their camera rolls and Snapchat memories to unearth hyper-filtered photos of themselves a decade ago. Many of the photos share common themes now emblematic of the era: a matte lip and winged eyeliner, bold eyebrows and glamorous eye shadow. Acai bowls and boxed water. Chokers, aviator glasses and boho outfits made trendy by Coachella. “When I’m seeing people’s 2016 posts, even if they were in different states or slightly different ages, there’s all these similarities, like that dog filter or those chokers or The Chainsmokers,” said Katrina Yip, one of many people online who posted 2016 throwback photos. “It makes it so funny to realize that we were all part of this big movement that we didn’t really even know at the time was, like, just following the trend of that time.” The trend has become the latest example of people online romanticizing a different time as a form of escapism. Last year, Gen Zers, typically defined as those ages 14-29, posted videos expressing love for the charm and “cringe” of millennials. There has also been a recent surge in millennial-focused pop culture, which has been celebrated online. To many millennials and older Gen Z, 2016 was a year when community flourished on social media. People dumped their entire camera rolls into messy Facebook photo albums, sent each other silly Snapchat selfies and eagerly posted what they ate for brunch. “If you’re older, like maybe you were 50 in 2016 and you weren’t on Instagram or a heavy internet user, you might be like, ‘Why does everyone care about this random year?’” said Steffy Degreff, who shared her own throwback photos last week. Degreff, 38, said that for those who’ve been on social media for more than a decade, there’s nostalgia for the way social media used to function — with chronological feeds that focused only on the users people followed. There used to be an end to scrolling (specifically, when you ran out of updates from your friends). Platforms back then felt “a little bit less malicious” in their design, she said. “I do think that 2016 was the beginning of the end of a golden era of when people felt really good about the internet and social media and politics,” she added. “And then, obviously, the pandemic happened.” Many online who voiced their nostalgia described the overall energy of 2016 as “colorful” and “carefree.” social media Jan 18 Social media addiction's surprising challenger? Anti-doomscrolling influencers Celebrity News Dec 28, 2025 Influencers reveal how much money they make social media Dec 3, 2025 Is brain rot real? Researchers warn of emerging risks tied to short-form video People often went out in crop tops and jeans with a flannel tied around their waist. They’d snap pictures of an outfit laid out carefully on their bed or of a giant acai bowl. Then, they’d pore over VSCO (a popular photo editing app) filters with their friends, debating which preset to choose. “Now, we’ve gone very neutral-toned, like quiet luxury aesthetic, very minimal,” said Paige Lorentzen, who shared throwback photos featuring some of the trendiest brands of the time, such as Boxed Water Is Better and Triangl Swimwear. “Whereas back then, it was the brighter the saturation on your photos, the better. Everything felt like summer.” The new year marked exactly 10 years since 2016; therefore, many online began posting the phrase “2026 is the new 2016,” according to the database Know Your Meme. But “as the trend carried on, some social media users began posting videos denouncing the idea of making 2026 the new 2016, citing problems with living in the past and pointing out bad things that happened in 2016,” Know…

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