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Dr Pepper's commercial was featured during the College Football Playoff Championship game.G Fiume/Getty ImagesTikToker Romeo Bingham's viral Dr Pepper jingle was featured in a national primetime TV commercial.Their TikTok video gained over 44 million views and sparked widespread social media praise.Brands like Buffalo Wild Wings and Vita Coco have also reached out to Bingham.The power of TikTok propelled one user's content to primetime television, and people are loving it.TikToker Romeo Bingham, 25, is receiving an outpouring of support after their viral Dr Pepper jingle was picked up by the brand and used in a commercial that aired during Monday's College Football Playoff National Championship game. Social media users quickly caught onto the audio and praised the partnership. @kaitlynn_stone SO proud of you @Romeo!! Well deserved! 🥹❤️ #drpepper #goodandnice #drpepperjingle #nationalchampionshipgame #espn ♬ original sound - Kaitlynn Stone 🩵 "Dr Pepper, baby, it's good and nice," Bingham sang in a TikTok video posted December 23.As of Wednesday afternoon, the post had over 44 million views and 50,000 comments from users and brands alike. Bingham's video gained traction on TikTok before the jingle was featured in a TV commercial, prompting some users to predict a collaboration was on the horizon."I am waiting for Dr Pepper to offer a massive contract," one commenter said on December 29. @romeosshow @Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage ♬ original sound - Romeo Bingham and Dr Pepper did not reveal the terms of their deal and did not respond to requests for comment.Several companies, including Buffalo Wild Wings, Panera Bread, and Hyundai, have also pounced on Bingham's comments and requested jingles for their brands.Bingham created a song for Vita Coca, which the beverage brand posted on TikTok on January 16. @vitacoco @Romeo jingle stays on repeat #vitacoco #fyp #coconutwater #jingle #vitacocotreats ♬ original sound - Romeo The partnership between Bingham and Dr Pepper appeared to be in the works for a few weeks leading up to the game, which ESPN reported attracted over 20 million viewers in 2025. On December 31, Dr Pepper commented under Bingham's video, telling them to check their DMs. @speedymorman nah congrats queen @Romeo ♬ original sound - speedy Support for Bingham has continued, with users sharing videos and comments congratulating them on the collaboration. Others have chimed in, saying they hoped Bingham got a good payday.I hope that girl who did the Dr. pepper jingle got paid very well. Cause I just saw the commercial.— tyler (@tcas25) January 20, 2026 And the marketing strategy seems to be working for Bingham. As of Wednesday, Bingham is operating a website offering the Dr Pepper effect to brands."I'm buying a Dr Pepper just because," one user wrote on TikTok.Read the original article on Business Insider

Florian Gaertner/Getty Images; Tyler Le/BIOpenAI quietly scaled its robotics project over the past year.Around 100 workers collect data around the clock to teach robots how to perform household tasks.OpenAI previously explored robotics, but shut down its last program in 2020.Last year, Sam Altman posited that the world hadn't yet had its "humanoid robots moment" — but, he said, "it's coming." In the background, his AI company has been gearing up to make that happen.OpenAI quietly built up a humanoid robotics lab over the past year, insiders with knowledge of the program told Business Insider. The lab operates out of the same building as the company's finance team in San Francisco, and employs around 100 data collectors. They're teaching a robotic arm how to perform household tasks as a part of a larger effort to build a humanoid robot.OpenAI explored robotics during its early years and built a robotic hand capable of solving a Rubik's Cube. The company closed the project in 2020; a company spokesperson said at the time that it had chosen to "refocus the team on other projects."The inner workings of the new robotics lab haven't been previously reported.One person with knowledge of OpenAI's strategy said the company is working on several new hardware projects, including robotics, that are in the early phases of development, and so far, none are core to the company's mission.Last week, OpenAI put out a request for proposals from companies that manufacture in the US that could act as partners for the company's push into consumer devices, robotics, and cloud data centers. The company did not specify how much it intends to spend or provide a timeframe for the work.A representative for OpenAI declined to comment.The lab has more than quadrupled in size since it launched in February 2025, insiders said.In December, the company told employees it plans to open a second lab in Richmond, California. A December job posting for a "robotics operator" with the company's contracting agency lists Richmond as the location.The lab has a humanoid robot that multiple people described as "iRobot-like" on display, but the bot is mostly collecting dust, and few have seen it in operation. The vast majority of the work in the lab is focused on teleoperating robotic arms.OpenAI has data collectors using 3-D printed controllers, called GELLOs, to operate two Franka robots. These metal arms have pincers at the end and perform household tasks like putting bread in a toaster or folding laundry.The robots are made by Franka, a German robotics research company.Friso Gentsch/picture alliance via Getty ImagesWhen the data collection program began in February, work focused on teaching the Franka robot how to put a rubber duck in a cup. Since then, it has shifted to increasingly more sophisticated tasks.OpenAI's lab offers a rare glimpse into how one of the world's most influential AI companies is approaching robotics.Competitors like Tesla put on flashy demos and often train with full humanoid robots controlled by motion capture suits and virtual reality headsets. OpenAI is taking a quieter path, scaling contractor-driven data collection to train robotic arms on basic tasks.Both approaches show how far leading AI companies remain from building functional household robots, and how much of that work still relies on human labor.The race for dataWired reported last fall that OpenAI had begun hiring robotics engineers. The company has at least a dozen engineers on the project, according to a review of LinkedIn profiles.In December, a project supervisor said that the lab needed to increase productivity and efficiency to get more hours of functional data, people with knowledge of the program said. Over the past few months, the lab has nearly doubled expectations for data collection, they said.OpenAI has previously invested in other robotics companies, including Figure, 1X, and…