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My husband wears a leg brace, so he walks slowly and stops frequently. He has started utilizing a Electric Scooter, but that is also an issue. If we don't get to the park early enough, they are out of them. I end up pushing him in a wheel chair. We have seen on several occasions, a group of 3 or 4 people renting them and they are young. I am not sure how to correct the situation. But it is frustrating.

Donald TrumpMandel NGAN / AFP via Getty ImagesTrump had threatened to levy tariffs against a slew of European countries over Greenland.Now, he's calling off those tariffs.It comes after a meeting with the head of NATO in Davos.President Donald Trump is calling off his threat to impose tariffs on an array of European countries over Greenland.He made the announcement via a Truth Social post shortly after meeting with NATO Secretary General Mark Rutte at the World Economic Forum on Wednesday in Davos, Switzerland.Trump said that he and Rutte formed a "framework of a future deal with respect to Greenland and, in fact, the entire Arctic Region.""Based upon this understanding, I will not be imposing the Tariffs that were scheduled to go into effect on February 1st," Trump wrote.Trump also said more information about the deal was forthcoming, and that Vice President JD Vance, Secretary of State Marco Rubio, and Special Envoy Steve Witkoff will be part of a negotiation team.During an interview with CNBC's Joe Kernen shortly after the announcement, Trump repeatedly declined to offer details of the deal."It's a little bit complex, but we'll explain it down the line," Trump said.But when asked about the duration of the deal, Trump simply said it would last "forever."Over the weekend, Trump announced that he would be imposing tariffs on Sweden, Norway, France, Germany, the United Kingdom, the Netherlands, and Finland unless those countries agreed to a deal to transfer control of Greenland to the United States.A 10% tariff was set to take effect on February 1, with an increase to 25% in June if those countries didn't comply.The threat rattled markets and cast a shadow over discussions in Davos.During a speech earlier on Wednesday, Trump seemed to rule out using force to acquire the territory, after telling reporters on Tuesday that they would "find out" how he was willing to go to get it."I don't have to use force, I don't want to use force, I won't use force," Trump said. "All the United States is asking for is a place called Greenland."This is a developing story. Please check back for updates.Read the original article on Business Insider

Lindsay Kaplan is a former marketing executive and cofounder of Chief, a networking company for women.Courtesy of Lindsay KaplanAttention is a hot commodity in the age of social media overload — especially for startups.Lindsay Kaplan, a former marketing executive, is joining consumer-focused VC fund Bullish.She shared with Business Insider what it takes for startups to "break through the noise" right now.Startups don't just need cash to be successful. Like many of us, they also thrive on attention.Lindsay Kaplan, a former marketing executive and cofounder of Chief, a networking company for women, wants to coach startup founders on what it takes to build culture-driving brands."You can have as much money as you want to pour into the algorithm and buy ads," Kaplan told Business Insider. "But if you don't have the right founder who's able to build a community and the attention that you need to build a real product that people want, all of that money … is meaningless."After stepping away from her role as chief brand officer at Chief last year, Kaplan is pivoting her career to focus on working with startup founders. She's taking her own lessons as a founder, marketing exec, and investor in startups over to Bullish, a consumer-focused venture capital fund. She's joining the firm as a venture partner, the company exclusively told Business Insider.Bullish has invested in several consumer hits, including Warby Parker, Harry's, Peloton, and Casper, Kaplan's former employer.Bullish invests in early-stage startups, typically from pre-seed to Series A, Kaplan said. The categories she's most interested in span loneliness, dating, parenting, health, and identity and belonging."AI can be a tool to help those problems," Kaplan said, but she's acutely aware that not all AI is going to be a hit with real-life people.What does it take to get people to care about your product?Cracking how to "break through the noise" helps, Kaplan said.How startups can 'break through the noise'"What a consumer cares about is what is in it for them. What do we get out of it?" Kaplan said. "Founders are so used to pitching VCs that it's really hard to switch gears and start thinking about: Why should a customer care?"When it comes to consumer-facing AI startups, brands need to think outside the box.Kaplan said that "contrarian" plays can be useful when marketing a startup in a crowded space.For instance, while so many tech companies are shouting AI from rooftops, some are strategically letting AI take a back seat."The best brands emerging are using AI, they're not necessarily making their startup fully based in AI," Kaplan said.Kaplan pointed to Rocco, a smart fridge brand she angel invested in, as an example."It's a smart fridge, but the brand doesn't lead with 'AI-powered appliance,' it leads with design and functionality," Kaplan said. "The AI makes the product better without becoming its identity, which is how they've managed to generate incredible buzz and traction in one of the most commoditized categories in consumer hardware."Marketing AI has been a tricky battlefield for brands.Look no further than the Friend AI ads across New York City. The ads promoting the startup's AI companion pendant were defaced by locals.Other marketing and advertising agencies, such as Day Job, are being tapped by AI companies specifically to help translate their brands to everyday people — in other words, potential customers.Startups and the creator economyKaplan said startups trying to reach consumers have a unique tool at their disposal: creators.Kaplan said the creator economy "rewrote who controls distribution" on social media by shifting who stirs buzz about brands and how people learn about them."Early adopters have really become the creators," she said.While startups…

Brooklyn, Victoria, and David Beckham in 2019.Darren Gerrish/Darren Gerrish/WireImage/Getty ImagesBrooklyn Beckham publicly cut ties with his parents, David and Victoria, after years of feud rumors.Brooklyn accused his parents of trying to ruin his relationship with his wife, Nicola Peltz Beckham.PR experts said the move was more emotional than savvy, and they'd advise against a public response.If you're a publicist watching Brooklyn Peltz Beckham this week, you're probably wincing.On Monday evening, the eldest in the Beckham brood confirmed long-standing rumors of a rift between himself and his parents, A-list power couple David and Victoria Beckham — although, through Brooklyn's lens, the rift appears closer to an impassable canyon."I do not want to reconcile with my family," Brooklyn wrote in a six-part Instagram Story. "I'm standing up for myself for the first time in my life."While certainly juicy, Brooklyn's scathing accusations struck PR experts as less than shrewd."He didn't just light a match. He brought a flamethrower to the bridges," Mike Fahey, the founder and CEO of the PR agency Fahey Communications, told Business Insider.Brooklyn went on to accuse his parents of "trying endlessly to ruin" his relationship with his wife, Nicola Peltz Beckham, and soiling their 2022 wedding with "anxiety and embarrassment." He also said his parents have planted unflattering stories in the tabloids about the couple, presumably referring to the frequent reports that painted Nicola as a controlling and all-consuming influence in Brooklyn's life."My family values public promotion and endorsements above all else. Brand Beckham comes first," Brooklyn wrote.He concluded the series of posts with an appeal that, given the extremity of his method, could be read as counterproductive: "My wife and I do not want a life shaped by image, press, or manipulation."Brooklyn, Nicola, David, and Victoria did not respond to Business Insider's requests for comment. So far, no party has directly addressed Brooklyn's posts publicly.Brooklyn Beckham's request for privacy backfired spectacularlyBritish tabloids ran many stories about the Beckham family feud.Mark Case/Getty ImagesBrooklyn's statement immediately ignited a firestorm on social media, and an eruption of headlines followed suit. "Brooklyn goes nuclear" became a popular phrase, while some British tabloids framed the statement as an "outburst" or "temper tantrum.""It is wild to see that something that started as Deuxmoi posts and whispers on gossip sites has now gone so mainstream, and it's everywhere," Fahey said. "Him doing this six-page Instagram Story takes this from speculation to, literally, a royal-family-style fracture — front-page news everywhere."Indeed, rumors of a Beckham family feud — Brooklyn and Nicola on one side, David and Victoria on the other — have been just that for years. Fans began to wonder if something was amiss when Nicola wore a Valentino wedding gown instead of a design by her fashionable mother-in-law, though Nicola repeatedly denied it was a snub. Still, tabloids ran wild with reports of unspecified "tensions," sweeping accusations of narcissism, and unrealistic "demands" from one camp or the other, reaching a fever pitch when Brooklyn and Nicola were absent from his father's 50th birthday celebrations last year.Now, Brooklyn's communication strategy has shifted firmly away from off-the-record comments and anonymous sources who are "familiar with the situation." In doing so, he's removed any option for plausible deniability. No longer can he or anyone in his orbit simply shrug off questions about their familial drama."This is obviously a drastic change," Fahey said. "This isn't even a 180. It's like a 1,080."Brooklyn's bombshell…