Le Journal

Il ne voulait pas aller à l’école le lendemain. Un enfant de 9 ans a provoqué l’explosion d’un thermomètre au mercure en tentant de simuler une fièvre pour éviter l’école. Le garçon avait placé l’instrument dans un...

Le masculinisme constitue une "menace réelle" et doit être reconnu comme un enjeu de sécurité publique, alerte le Haut Conseil à l’Égalité dans son rapport annuel sur le sexisme publié mercredi. L’organisme appelle à...

Sofiène Fahri, 30 ans, est jugé devant la cour d’assises de l’Hérault pour une double tentative de meurtre dont il conteste l’intention homicide. Il a pourtant tiré au 7.65 le jour de la Pentecôte 2023 sur deux frères...

Brooklyn, Victoria, and David Beckham in 2019.Darren Gerrish/Darren Gerrish/WireImage/Getty ImagesBrooklyn Beckham publicly cut ties with his parents, David and Victoria, after years of feud rumors.Brooklyn accused his parents of trying to ruin his relationship with his wife, Nicola Peltz Beckham.PR experts said the move was more emotional than savvy, and they'd advise against a public response.If you're a publicist watching Brooklyn Peltz Beckham this week, you're probably wincing.On Monday evening, the eldest in the Beckham brood confirmed long-standing rumors of a rift between himself and his parents, A-list power couple David and Victoria Beckham — although, through Brooklyn's lens, the rift appears closer to an impassable canyon."I do not want to reconcile with my family," Brooklyn wrote in a six-part Instagram Story. "I'm standing up for myself for the first time in my life."While certainly juicy, Brooklyn's scathing accusations struck PR experts as less than shrewd."He didn't just light a match. He brought a flamethrower to the bridges," Mike Fahey, the founder and CEO of the PR agency Fahey Communications, told Business Insider.Brooklyn went on to accuse his parents of "trying endlessly to ruin" his relationship with his wife, Nicola Peltz Beckham, and soiling their 2022 wedding with "anxiety and embarrassment." He also said his parents have planted unflattering stories in the tabloids about the couple, presumably referring to the frequent reports that painted Nicola as a controlling and all-consuming influence in Brooklyn's life."My family values public promotion and endorsements above all else. Brand Beckham comes first," Brooklyn wrote.He concluded the series of posts with an appeal that, given the extremity of his method, could be read as counterproductive: "My wife and I do not want a life shaped by image, press, or manipulation."Brooklyn, Nicola, David, and Victoria did not respond to Business Insider's requests for comment. So far, no party has directly addressed Brooklyn's posts publicly.Brooklyn Beckham's request for privacy backfired spectacularlyBritish tabloids ran many stories about the Beckham family feud.Mark Case/Getty ImagesBrooklyn's statement immediately ignited a firestorm on social media, and an eruption of headlines followed suit. "Brooklyn goes nuclear" became a popular phrase, while some British tabloids framed the statement as an "outburst" or "temper tantrum.""It is wild to see that something that started as Deuxmoi posts and whispers on gossip sites has now gone so mainstream, and it's everywhere," Fahey said. "Him doing this six-page Instagram Story takes this from speculation to, literally, a royal-family-style fracture — front-page news everywhere."Indeed, rumors of a Beckham family feud — Brooklyn and Nicola on one side, David and Victoria on the other — have been just that for years. Fans began to wonder if something was amiss when Nicola wore a Valentino wedding gown instead of a design by her fashionable mother-in-law, though Nicola repeatedly denied it was a snub. Still, tabloids ran wild with reports of unspecified "tensions," sweeping accusations of narcissism, and unrealistic "demands" from one camp or the other, reaching a fever pitch when Brooklyn and Nicola were absent from his father's 50th birthday celebrations last year.Now, Brooklyn's communication strategy has shifted firmly away from off-the-record comments and anonymous sources who are "familiar with the situation." In doing so, he's removed any option for plausible deniability. No longer can he or anyone in his orbit simply shrug off questions about their familial drama."This is obviously a drastic change," Fahey said. "This isn't even a 180. It's like a 1,080."Brooklyn's bombshell…