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Will Apple Charge for Its Siri Chatbot?
Apple is apparently working on a Siri chatbot that will rival Claude, Gemini, and ChatGPT, and Apple is aiming to debut it in less than six months when iOS 27 is unveiled at WWDC. Bloomberg shared details on the chatbot earlier today, but there was one major question unanswered: what will Apple charge? Anthropic, Google, OpenAI, and other companies that run major chatbots offer a free version, but it's often throttled and a paid subscription is required for full functionality. Apple is reportedly planning to integrate its Siri chatbot deeply into iOS, iPadOS, and macOS instead of offering a standalone app. A ‌Siri‌ chatbot available on billions of devices is going to be expensive to run, but ‌Siri‌ is also so core to Apple products that people aren't going to want to pay for what's always been free. What the Siri Chatbot Can Do Per Bloomberg, the ‌Siri‌ chatbot will be able to "search the web for information, create content, generate images, summarize information and analyze uploaded files." It will also be able to control Apple devices and use personal data and on-screen information for search and to complete tasks. That sounds like just about everything that existing chatbots like ChatGPT can do, plus Apple is integrating the chatbot into all of its apps. On-Device Siri Chatbot? Some of those tasks can be completed on-device using the powerful A-series and M-series chips Apple has been building into its products, but Apple is using a custom AI model developed with the Google Gemini team. According to Bloomberg, the model is roughly comparable to Gemini 3, and the full version of Gemini 3 can't run on a high-end Mac, let alone a mobile device. Apple is going to need servers to run the ‌Siri‌ chatbot, and while it has been building Private Cloud Compute servers for AI features, it's unlikely that it has enough for a ‌Siri‌ chatbot. Bloomberg suggests that Apple is actually discussing running its chatbot on Google servers, and Google isn't going to do that for free. Compute Costs and Infrastructure Whether Apple is using its own private cloud compute servers or Google's Tensor servers, it needs serious compute power. Every question ‌Siri‌ is asked and every image ‌Siri‌ generates will cost Apple. OpenAI is not profitable, and it spends billions on inference each year. OpenAI has committed to spending $1.4 trillion on infrastructure to keep up with demand, an amount of money that it doesn't have yet. Google spent $85 billion on infrastructure to meet AI demand in 2025. In August, Google said that the median Gemini Apps text prompt uses 0.24 watt-hours of energy. At scale, across all Google devices and all Google products, that's hundreds of millions of dollars per year just in electricity costs. How Gemini is Priced Google has already integrated Gemini into its Pixel smartphones and other Android devices. It has a split tier system that Apple might adopt. Android users have access to a free version of Gemini that costs Google less to run. It can answer questions, summarize text, write emails, and control apps and smartphone features. Android users have to pay $20 per month for Gemini Advanced to get access to the more advanced version of Gemini that offers better reasoning, longer context for analyzing bigger documents, and improved coding. Apple could do something similar, offering a basic version of ‌Siri‌ that's accessible to everyone, with more advanced models available with a subscription. iCloud already provides a model for a free/paid product split. Apple offers all Apple users 5GB of cloud storage for free, but anything more will cost you. Temporarily Free? Apple could make its ‌Siri‌ chatbot free to use to begin with, which would lure users who are paying for other services like ChatGPT. ChatGPT, Claude, and Gemini are all around $20 per month, so Apple eating ‌Siri‌ chatbot costs for a year or two would…

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A Siri Chatbot is Coming in iOS 27
Apple plans to turn Siri into a chatbot that will rival Anthropic's Claude, Google's Gemini, and OpenAI's ChatGPT, reports Bloomberg. Apple did not initially plan to introduce a chatbot, but their popularity forced Apple executives to reconsider. Codenamed Campos, the ‌Siri‌ chatbot will be integrated into iOS 27, iPadOS 27, and macOS 27, replacing the current version of ‌Siri‌. It will have the same natural language conversation functionality as chatbots like ChatGPT, and it will be accessible by using the "‌Siri‌" wake word or by holding down the side button on an iPhone or iPad. Apple is testing the ‌Siri‌ chatbot as a standalone app, but it won't be offered in app form. Instead, it will be built directly into Apple devices. Apple plans to power the chatbot with a custom model based on Google Gemini. Apple's chatbot will be able to search the web, generate content like images, help with coding, summarize information, and analyze uploaded files. It will be able to use personal data on a person's device to complete tasks, and it will result in a much improved search feature. Apple is also designing a feature that will let the ‌Siri‌ chatbot view open windows and on-screen content, as well as adjust device features and settings. ‌Siri‌ will integrate into all Apple apps, including Photos, Mail, Messages, Music, and TV, and it will be able to access and analyze content in the apps to respond to queries and requests. There will be voice and type-based interface options. Apple is considering how much the ‌Siri‌ chatbot will remember. Claude and ChatGPT are able to glean information about users from past conversations for personalization purposes, but Apple may limit ‌Siri‌'s memory for privacy purposes. The ‌Siri‌ chatbot will be an upgrade to the more personalized version of ‌Siri‌ that Apple plans to roll out in iOS 26.4. With iOS 26.4, Apple will make ‌Siri‌ more capable, implementing the Apple Intelligence features that it initially promised in iOS 18. The much more powerful chatbot version of ‌Siri‌ will follow later in the year, in iOS 27 and its sister updates. Apple currently plans to unveil ‌Siri‌ chatbot at the Worldwide Developers Conference in June, after which testing of iOS 27 will begin. The ‌Siri‌ chatbot will be the key new feature in iOS 27, iPadOS 27, and macOS 27, with Apple otherwise focusing on fixing bugs and improving performance.This article, "A Siri Chatbot is Coming in iOS 27" first appeared on MacRumors.comDiscuss this article in our forums

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