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Depuis une semaine, Emmanuel Macron apparaît en public avec des lunettes d’aviateur pour protéger un œil atteint de conjonctivite. Mais l’accessoire, associé à des références assumées à "Rocky" et "Top Gun", alimente...

Donald TrumpMandel NGAN / AFP via Getty ImagesTrump had threatened to levy tariffs against a slew of European countries over Greenland.Now, he's calling off those tariffs.It comes after a meeting with the head of NATO in Davos.President Donald Trump is calling off his threat to impose tariffs on an array of European countries over Greenland.He made the announcement via a Truth Social post shortly after meeting with NATO Secretary General Mark Rutte at the World Economic Forum on Wednesday in Davos, Switzerland.Trump said that he and Rutte formed a "framework of a future deal with respect to Greenland and, in fact, the entire Arctic Region.""Based upon this understanding, I will not be imposing the Tariffs that were scheduled to go into effect on February 1st," Trump wrote.Trump also said more information about the deal was forthcoming, and that Vice President JD Vance, Secretary of State Marco Rubio, and Special Envoy Steve Witkoff will be part of a negotiation team.During an interview with CNBC's Joe Kernen shortly after the announcement, Trump repeatedly declined to offer details of the deal."It's a little bit complex, but we'll explain it down the line," Trump said.But when asked about the duration of the deal, Trump simply said it would last "forever."Over the weekend, Trump announced that he would be imposing tariffs on Sweden, Norway, France, Germany, the United Kingdom, the Netherlands, and Finland unless those countries agreed to a deal to transfer control of Greenland to the United States.A 10% tariff was set to take effect on February 1, with an increase to 25% in June if those countries didn't comply.The threat rattled markets and cast a shadow over discussions in Davos.During a speech earlier on Wednesday, Trump seemed to rule out using force to acquire the territory, after telling reporters on Tuesday that they would "find out" how he was willing to go to get it."I don't have to use force, I don't want to use force, I won't use force," Trump said. "All the United States is asking for is a place called Greenland."This is a developing story. Please check back for updates.Read the original article on Business Insider

Gilles D’Ettore, l’ancien maire d’Agde, qui n’aurait pas respecté l’ensemble des dispositions de son contrôle judiciaire a été interpellé et présenté devant le juge ce mercredi 21 janvier à Béziers. Il a été incarcéré...

Lindsay Kaplan is a former marketing executive and cofounder of Chief, a networking company for women.Courtesy of Lindsay KaplanAttention is a hot commodity in the age of social media overload — especially for startups.Lindsay Kaplan, a former marketing executive, is joining consumer-focused VC fund Bullish.She shared with Business Insider what it takes for startups to "break through the noise" right now.Startups don't just need cash to be successful. Like many of us, they also thrive on attention.Lindsay Kaplan, a former marketing executive and cofounder of Chief, a networking company for women, wants to coach startup founders on what it takes to build culture-driving brands."You can have as much money as you want to pour into the algorithm and buy ads," Kaplan told Business Insider. "But if you don't have the right founder who's able to build a community and the attention that you need to build a real product that people want, all of that money … is meaningless."After stepping away from her role as chief brand officer at Chief last year, Kaplan is pivoting her career to focus on working with startup founders. She's taking her own lessons as a founder, marketing exec, and investor in startups over to Bullish, a consumer-focused venture capital fund. She's joining the firm as a venture partner, the company exclusively told Business Insider.Bullish has invested in several consumer hits, including Warby Parker, Harry's, Peloton, and Casper, Kaplan's former employer.Bullish invests in early-stage startups, typically from pre-seed to Series A, Kaplan said. The categories she's most interested in span loneliness, dating, parenting, health, and identity and belonging."AI can be a tool to help those problems," Kaplan said, but she's acutely aware that not all AI is going to be a hit with real-life people.What does it take to get people to care about your product?Cracking how to "break through the noise" helps, Kaplan said.How startups can 'break through the noise'"What a consumer cares about is what is in it for them. What do we get out of it?" Kaplan said. "Founders are so used to pitching VCs that it's really hard to switch gears and start thinking about: Why should a customer care?"When it comes to consumer-facing AI startups, brands need to think outside the box.Kaplan said that "contrarian" plays can be useful when marketing a startup in a crowded space.For instance, while so many tech companies are shouting AI from rooftops, some are strategically letting AI take a back seat."The best brands emerging are using AI, they're not necessarily making their startup fully based in AI," Kaplan said.Kaplan pointed to Rocco, a smart fridge brand she angel invested in, as an example."It's a smart fridge, but the brand doesn't lead with 'AI-powered appliance,' it leads with design and functionality," Kaplan said. "The AI makes the product better without becoming its identity, which is how they've managed to generate incredible buzz and traction in one of the most commoditized categories in consumer hardware."Marketing AI has been a tricky battlefield for brands.Look no further than the Friend AI ads across New York City. The ads promoting the startup's AI companion pendant were defaced by locals.Other marketing and advertising agencies, such as Day Job, are being tapped by AI companies specifically to help translate their brands to everyday people — in other words, potential customers.Startups and the creator economyKaplan said startups trying to reach consumers have a unique tool at their disposal: creators.Kaplan said the creator economy "rewrote who controls distribution" on social media by shifting who stirs buzz about brands and how people learn about them."Early adopters have really become the creators," she said.While startups…

AI czar David SacksAlex Brandon/APWhite House AI czar David Sacks criticized the possibility of a California wealth tax.If the tax is ultimately approved, he said it will be "the beginning of something very new and different in this country."Some billionaires have left California in a bid to avoid the tax, if it is approved.AI czar David Sacks said California is taking a potentially "scary direction" if voters approve a wealth tax on billionaires."This is not a tax, this is an asset seizure," Sacks told CNBC on the sidelines of the World Economic Forum in Davos.Sacks, a longtime venture capitalist, is just one of the many voices in the tech industry who have denounced "The Billionaire Act."Craft Ventures, the firm Sacks cofounded with Bill Lee, previously announced that Sacks had relocated to the Austin area in December. According to Bloomberg, Sacks is a billionaire and thus could have been subject to the tax.While the proposal is limited, Sacks said it would just be the beginning."It's not a one-time. It's a first time," he said. "And if they get away with it, there'll be a second time and a third time. And this will be the beginning of something very new and different in this country."If passed, California residents with a net worth of over $1.1 billion would face a one-time tax totalling 5% of their assets. (Residents with a net worth between $1 billion and $1.1 billion would pay a smaller tax.)Google cofounders Larry Page and Sergey Brin moved entities tied to them out of California ahead of the deadline. Other billionaires, such as Nvidia CEO Jensen Huang, have said they won't leave the state.The tax has yet to be approved. Supporters are still gathering enough signatures to put the issue before California voters this November. If they meet that threshold, a majority of voters would then need to support it. It's likely legal challenges would ensue as well.Sacks said Gov. Gavin Newsom deserves blame for the current situation for not opposing the tax sooner.Newsom and his office denounced the proposal for months, opposition that the potential 2028 presidential candidate has continued to step up."I'll do what I have to do to protect the state," Newsom told The New York Times in an interview earlier this month.In a separate interview, Newsom said the news that billionaires like Brin and Page were leaving the state was exactly the response he had feared. California is home to more billionaires than any other state."This is my fear. It's just what I warned against," Newsom told Politico. "It's happening."Read the original article on Business Insider